Executive Director of Integrated Marketing Communications ...

Westminster College in Salt Lake City, Utah, invites applications for the position of Executive Director of Integrated Marketing
Communications. As a key member of the President's executive team, the Executive Director is responsible for leading the development and
execution of the College's marketing strategies and brand promotion. This includes establishing, managing, implementing, and maintaining
integrated marketing and communication initiatives to increase development, value, awareness, and promotion of Westminster to a diverse
population of students, faculty, staff, visitors, and off-campus members. The Executive Director will report to the College's new President
and play an integral role in guiding institution-wide marketing discussions throughout the process to develop a new strategic
plan.

The Executive Director of Communications is a dynamic and experienced leader who is able to coordinate all of the College's communication and marketing efforts for optimal strategic impact while promoting the College's core values. The Executive Director will supervise an office of approximately 5-7 while collaborating closely with colleagues in the academic departments and in the administration, particularly in the Offices of the President, Advancement, and Enrollment Management. Strategic use and management of external communications and marketing partners is an important aspect of this role as is the demonstrated ability to strategically allocate institutional resources for maximum impact.

Over the past decade, Westminster has experienced rapid growth in undergraduate, graduate, and co-curricular programs, and in enrollment. That growth has been matched by an improvement in the quality of the college's programs, in Westminster's rise in reputation, and in the increased diversity of its student body.

The Executive Director will be responsible to help the college consolidate its improvements, focus its messaging, and respond to the challenges facing private, non-profit institutions of higher education in the future. In particular, the Executive Director will help the college effectively reach new demographics of college-goers, clarify its messaging on the value of a Westminster education, and strengthen the college's brand in the U.S. and abroad.

QUALIFICATIONS
Bachelor's degree in a field related to communications required. Master's degree preferred.

Significant years of experience in the field of marketing/communications in a college or corporate setting, including significant management and supervisory experience and experience with brand management.

Demonstrated success in managing/supervising staff and in designing and executing communication strategies, and evaluating their effectiveness.

Demonstrated awareness/understanding of higher education and the unique elements of higher education communication and marketing.

Demonstrated success providing communication and marketing services for diverse populations of current and prospective students, faculty, and staff and in producing successful campaigns targeted at specific diverse markets.

Demonstrated experience with internet marketing, including social media applications, texting, email and website communications strategy.

Track record of creating and sustaining positive and productive relationships with organizational colleagues, outside media and vendor contacts.

Vision, creativity, commitment and a sense of humor are highly valued. Strong writing and editing skills are essential.

Availability to respond to emergencies/crises on a continuous basis.

Demonstrated ability to form and direct creative teams in a collaborative work environment.

THE COLLEGE
Founded in 1875, Westminster College, a nationally recognized, private comprehensive liberal arts college-the only one of its kind in Utah. The College enrolls 2,200 undergraduates and 800 graduate students representing 39 states and 31 countries. Students are offered a broad array of undergraduate and graduate programs within four schools: the School of Arts and Sciences; the Bill and Vieve Gore School of Business; the School of Education; and the School of Nursing and Health Sciences. Noteworthy programs, facilities and partnerships include the new 60,000-square-foot, LEED Platinum certified Meldrum Science Center with high-performance classrooms; the Emma Eccles Jones Conservatory for Music and Theatre, recognized as one of the best learning-centered facilities in the Southwest; the Bill and Vieve Gore School of Business, Aviation, and Entrepreneurship-one of the most technologically advanced facilities for business education in the country; Westminster's Center for Financial Analysis, which gives students real-time access to research global financial markets; a thriving, 140-student Honors program; the Center for China-American Business Studies; the Center for Civic Engagement; the Diversity and International Center; the Great Salt Lake Institute; and partnerships with the Salt Lake Film Center, Utah Council for Citizen Diplomacy, Jane Goodall's Roots + Shoots, and the U.S. Ski and Snowboard Association, to name just a few distinctions. This entrepreneurial, forward-looking campus community has also shown strong fiscal discipline, as evidenced by balanced budgets for 26 consecutive years. For more information about the College, visit http://www.westminstercollege.edu.

LOCATION
Westminster College is situated on 27 beautifully manicured acres in the eclectic Sugar House neighborhood with desirable real estate and ample restaurants. Located adjacent to the Rocky Mountains and just minutes from dynamic downtown Salt Lake City, the campus takes advantage of the amenities offered by a metropolitan area with a diverse population of more than one million. Lauded within the past year by Forbes magazine as "Best State for Business and Careers" and by US News & World Report as one of the "Ten Best Cities for Public Transportation," Salt Lake City offers a high quality of living for families, adults and students. In addition, the campus is just 30 minutes from world-class, year-round Wasatch Mountain recreation, including skiing, snowboarding, cycling, mountain biking and hiking; and is a few hours' drive from 16 national parks and monuments.

Please apply for this position using our online application system at www.jobs.westminstercollege.edu.

Westminster College is committed to a diversified workforce, equal opportunity, and nondiscrimination. To this end, Westminster prohibits any form of discrimination or harassment based on race or ethnicity, color, religion, national origin, sex, age, sexual orientation, gender identification, disabilities, genetic information, status as a veteran, or any other category or classification protected by applicable federal, state, or city laws.

Source: http://www.higheredjobs.com/details.cfm?JobCode=175680368

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