Shopkick Sees Big Traffic, Engagement Bump After Major Redesign

For most consumer-focused apps, a redesign can be a daunting experience. If users don't love it, a startup must either go back to the drawing board or stick with something, with the bet that users will eventually respond positively. And then there are the rare cases when usage explodes following a redesign. Shopkick says it is experiencing that moment, following a complete redesign of its mobile shopping app in October.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/VQEEY_6f9fw/

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