By jamal, on November 12th, 2012
Award recognizes products or services that support older-adult wellness
The International Council on Active Aging? (ICAA), an association that leads, connects and
defines the active-aging industry, has selected HUR Health and Fitness Equipment?s Smart
Card System, integrated with HUR strength machines and iBalance Testing Systems, as the
winner of the 2012 ICAA Innovative Solutions Award. A category of the annual ICAA Innovators
Awards program, the Innovative Solutions Award specifically recognizes unique, creative
products or services for the active-aging industry and active older adults. These offerings target
any or all of the seven dimensions of wellness promoted by the association (i.e., emotional,
vocational, physical, spiritual, environmental, social and intellectual wellness).
HUR?s computerized Smart Card exercise machines and iBalance testing systems are designed
as a comprehensive solution for active-aging programs. The Smart Card software sets up
machines automatically, enabling users to be more independent. In addition, all activity is
recorded for reporting, user feedback, and measuring outcomes. The exercise machines
themselves feature such age-friendly features as easy on/off, low-impact air-resistance
technology, and close-to-zero starting resistance. Together with HUR?s balance testing system,
the Smart Card software system and machines are designed to promote independent and
inclusive exercising, and to provide outcome measurements for users, caregivers and
physicians.
?Many companies have aligned themselves with ICAA and the active-aging movement over the
years,? says Colin Milner, the association?s founder and CEO. ?Through their programs,
products and services, these forward-thinking organizations support health, wellness and quality
of life for adults ages 50 and older. HUR Health and Fitness Equipment is one such company.
By continuing to develop and refine their products for active aging, they are helping to drive the
industry forward. On behalf of ICAA, I congratulate HUR on winning this year?s Innovative
Solutions Award.?
As an ICAA award-winner, HUR will receive a crystal award of recognition. In addition, an indepth
article will appear in ICAA?s flagship publication, the Journal on Active Aging
Exhibitor Data Sheet
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